This week I’ve been speaking with [adult swim] Central’s Sentroid91.
[adult swim] central is a collection of sites dedicated to all things Swim, made by fans for the fans and recently they held the Swim Against Cancer marathon fundraiser. I tuned in, watched, listened, donated and was lucky enough to win a signed postcard from Aqua Teen animator Todd Redner

So being an inquisitive chap and wanting to know more about how our US cousins-in-Swim do things I approached the head honcho of [adult swim] central for an interview.
So what better way to conduct this than at 1am on a Friday night using the miracle of facebook chat to go fan to fan on the issues. Enjoy!
First of all I’d like to say congratulations on Swim Against Cancer. For those of you in the UK who didn’t catch it, it was a 12 hour marathon of live chat and original programming with contributions from the staff at Williams Street, Radical Axis and a whole host of adult swim luminaries like ATHF’s Todd Redner and Drinky Crow’s Tony Millionaire. You guys managed to raise £1,150 for Oral, Head and Neck Cancer Awareness week. How do you go about putting together something like this?
To be honest, this first marathon was on a whim. Last year we helped out with RedNoseNet.com’s Marathon by donating about 150 pounds to Comic Relief on behalf of ascentral.com and a friend of ours who had just passed away from brain cancer. For the past year I’ve felt inspired by Red Nose Net, and a few other marathon-type shows to think of doing our own. The Oral, Head, and Neck Cancer site was essential for me personally… my father passed away on Father’s Day of last year and I felt it was a good cause. Talking with my friend Trish, as well as a few of the Radical Axis guys, we put the whole thing on the fast track and had it ready in literally 3 weeks.
So obviously to get this much endorsement from the movers and shakers at Williams Street must have been a fan’s dream come true. It shows a very human side to adult swim, a connection to the fans that is rarely replicated with other types of programming. How did you go about approaching them?
Well, over the years I’ve befriended many people within the [adult swim] universe… people who create, produce, act, and animate the shows. Many of them of which are on Facebook and I have friended, as well as other people from [as] who are mutual friends. Since a majority of the folks are there, I put out a few mass messages and hoped like crazy that I wouldn’t get anyone replying with “Screw off, kid.” But for the most part, a lot of them were receptive… I think the rest either don’t check their facebooks, are way too busy to, or just didn’t feel like responding. Probably one of the first two, I imagine though… I’ve found throughout the years that most of them are approachable and cater to their fans.
You did this non stop for an impressive 12 hours, what are your personal highlights from the evening?
[adult swim] wise, I would say pretty much everything we did on The Swimcast side (our [as] podcast) was great. Memorable moments for me had to be talking with Jon Schnepp (and then later our discussion with him and Katie Golden from Williams Street) about how they don’t hire fan boys who smell of “Mountain Dew and Dead Skin.” Also talking with my friend, Ned Hastings from ATHF is always enjoyable. And most definitely the war waged between Radical Axis and Le Sexoflex was great stuff.
They must get more begging letters than bills I’m guessing :) So how would you class yourself on that spectrum of fanboydom?
I’m not really sure if I even have a class… sometimes secretly I like to think [as] central is kind of an elitist fangroup. lol
For the most part, I’m a big fan of almost all of the shows on the network, and I know a lot of information about them, and have been told many times that I have a wealth of knowledge at my disposal… mainly one of the reasons why I do what I do. At the same time I try not to impose too much upon them if necessary. When I first met up with the ATHF crew, they sent over a boatload of swag to us and since then I’ve not really asked for much outside of the occasional interview or signature for a contest. Although I have to admit, it hurts my wallet sometimes.
I get that. I’ve been lucky enough to have won a few UK swim competitions over the years and despite winning a TV for getting my chest hair out (for an ATHF lookalike competition no less) my favourite prize has to be a bunch of adult swim stickers which now hide the shoddy brand names of many of my electrical goods. We don’t get any direct contact with anyone stateside but the UK team are amazing at keeping the fans up to date on Facebook and on the website.
Oh and it’s not every day I show a complete stanger my mooninite nipples so apologies for any offence.
Yeah, we actually mentioned on a recent Swimcast about how [as]UK has been pretty cool and receptive to us.
It’s not like we really represent strictly the US version anyway. We have many fans in different parts of the world.
So what was the fan response to the marathon?
The response was rather good. We had more people watching/in the chat than I had hoped… if we had 20 people I would have been happy. But yeah, the fans really seemed to enjoy it. I think other fans were hoping to see more and there were also some that were either unable to make it or heard about it after the fact. I’m hopeful that with part 2 all the way in October we can inform more fans about it and have a possibly larger turnout.
I’ll look forward to that! Taking a tour around adult swim central you have 9 sites dedicated to individual show and the main hub. On top of that you guys run the forums, hold podcasts as well as live chat. How do you guys manage all this?
Well the unfortunate part is that a couple of the websites are for shows that are no longer on the air (Perfect Hair, 12 oz. Mouse, Birdman, and Brak Show) the upside there is there is that they don’t really need much in the way of maintaining. The Frisky Dingo/Archer website is maintained by an awesome young woman named Nikki who also maintains most (if not all) of the Metalocalypse site as well. With the other sites such as Aqua Teen Central and Squidbillies It’s a matter of keeping up with content as the new seasons air… which is also part of the reason the newest site: Delocated Central isn’t very active (the show’s second season won’t air until sometime this fall.)
As for the Swimcast, it’s probably easier for me to work on than the sites. It’s just recording, editing, uploading, and some HTML/XML work.
In the UK the swim fan base is fairly small, not least because we don’t have the exposure of a dedicated TV channel at the moment like you guys. It’s been quite difficult to shake the view that it’s just late night stoner fodder. How is adult swim perceived in the US?
I think that’s true for the most part here in the States as well. Many people, both fans as well as critics believe that to watch the shows on the network you have to smoke the wacky weed… in fact on the current ATHF Live tour, Dave Willis and Dana Snyder received glass-blown bongs shaped as the characters. The truth is, they don’t. Personally, I see the network as trying to move the bar set by the more well-known cartoons like The Simpsons, Family Guy, South Park, etc. with really various and absurd humors, and for me that’s what I enjoy.
In spite of that adult swim in America still seems huge to us over here. What do you think has worked well for adult swim in establishing such a strong fan base?
I hate to say but I think for one, [as] tries to cater to the younger, more gullible audience of 13 - 17 year olds who enjoy shows such as Family Guy and Robot Chicken. To a degree, rightfully so because if it works, they’re making money. It’s a bit unfortunate however because the shows that helped make the network originally like Space Ghost, 12 oz. Mouse, and Perfect Hair Forever have been phased out for syndicated Fox programming. Again, it’s paying their bills, so from a business standpoint I can understand that.
I guess you need those chicken fans to keep the wheels rolling but it’s fantastic that shows like 12 Oz Mouse could even get made. The official US boards have always been seen as the ultimate connection between Williams Street and the fanbase although in my experience it seems that some fans are split right down the middle with one half dedicated fans of the shows and the other (mainly anime fans) just there for the boards. What’s with that?
Honestly, I can’t comprehend the AS.com boards much. There are some on there I keep in contact with who are as superfans as we are over at the Centrals, but for the most part it seems like many of them are either that 13 - 17 year old Robot Chicken demographic who hate on Tim and Eric and want them to die or some basement-dwelling neckbeards who troll you for debating why Aqua Teen is funny.
Ha! Well I tend to spend most of my time in IB where nothing makes sense. I’ve learned to ignore the kiddies talking in text language and baby talk and concentrate on delivering bewildering articles on furniture cleaner and biscuits (my mind wanders somewhat in work). Ok, last few questions. Sorry it’s taken so long it’s now 2.30am here so won’t keep you much longer.
no worries. at least on my end
So let’s talk about your own relationship with the swim. What’s your earliest memory of Williams Street programming?
Actually I was fortunate enough to see the “Stealth Pilots” (as the fans have dubbed them) that aired on December 30th, 2000 (strangely enough I should point out that 2 years to the day was when Aqua Teen Central — and by association [as] Central began)
I was semi-living with my grandparents in Brooklyn, NY, which was one of the only places that really had Cartoon Network at the time… plus I’ve always been a night owl so I’d watch the network at like 3 in the morning anyway. It had been quite a while since I had laughed that hard at something like Aqua Teen.
If adult swim were to be erased from history tomorrow which show past or present would you save and why?
As hard as it is for me to not only pick one show, but NOT have it be Aqua Teen… probably Space Ghost. It was the originator and what inspired pretty much everyone else who has created a show for the network.
I noticed you’ve been getting quite a few British imports recently like Garth Marenghi’s Dark Place, The UK Office, Look Around You and The Mighty Boosh. How has that gone down?
I think for the most part the fans are split on the BBC stuff. I know they’ve definitely taken a liking to Mighty Boosh. Personally I love Boosh, DarkPlace, and Look Around You. I think for a while, it just seemed as though that rather than acquire Fox programming, [as] changed their attention to BBC… it kind of makes me wonder/hope if them acquiring Red Dwarf isn’t far off. I should add… on the flip side, I’m rather glad [as] was able to expose us to such awesome comedians such as Matt Berry and Rich Fulcher.
Fingers crossed eh. They made a new Red Dwarf special last year, very Bladerunner but not a patch on the early stuff ;)
Have you managed to catch any of the live adult swim tours? It’s something we’re incredibly jealous of and we’re dying to know how Aqua Teen Live is working out.
Actually, ATHF Live just came into town this past Tuesday. It was nothing short of awesome.
According to Dave Willis, the tour has been rather successful and despite it being premature and still rather stressful, he did tell me he wouldn’t be opposed to another tour next year.
Good to hear! Hopefully they’ll tread across the pond one day. So final question, have you ever been fortunate enough to speak to the chief of chief’s Mike Lazzo?
Unfortunately I’ve yet to meet Lazzo. Part of me feels like if I met him he’d be aware that there are sites on the internet that have Cartoon Network copyrighted content and shut us down. Joking aside, I would love to meet him and/or even have him on The Swimcast. I was actually introduced by Dave to VP Keith Crofford a few years ago in San Diego.
So there we go. To see what can be done through fanpower and sheer determination go have a poke around [adult swim] central here http://adultswimcentral.com/news.php
For more on Swim Against Cancer including an interview with Metalocalypse’s John Schnepp and a chat with Williams Street’s chief bump writer go here http://www.adultswimcentral.com/SwimAgainstCancer/